Fractional COO · Builder · Systems thinker

I make complicated organizations work better.

I step inside the work, find what is slowing it down, and build the people systems, workflows, automations, and tools that move it forward.

Useful change, built with you.

Selected work

The work is the proof.

I build my own products and use the same practical, hands-on approach inside client organizations.

01 / Product
Jibletto

Carrier verification with its sources shown.

Jibletto lets you check a carrier and see exactly what could be verified, where every fact came from, and where registries disagree. No opaque trust score or proprietary safe-or-unsafe verdict.

Visit Jibletto
02 / Product
selfsame

You. The one thing that can't be faked.

Selfsame reads your own AI chat history and writes a short, honest profile of how you work. You send it as one link. Only patterns that repeat and survive independent checks make it into the profile.

Fictional dog-groomer booking assistant concept
03 / Web assistantConcept example

A website that can help, not just sit there.

This fictional dog-groomer assistant answers questions and moves a customer toward a real booking. The same approach can qualify leads, guide clients, collect information, or support staff.

04 / Automated workflowCommon business need

From new inquiry to ready-to-start client.

I turn a fragile, manual process into a visible operating system. No lead disappears into an inbox, every next step has an owner, and the client gets a consistent experience.

What I build for you

One intake path

Forms, emails, and referrals arrive in one place with the right information attached.

Automatic movement

Assignments, reminders, documents, and follow-ups trigger when they should.

A visible pipeline

Your team can see every opportunity, its owner, its status, and what happens next.

See the four-step build process +
  1. 01MapWalk through the real process and find the gaps.
  2. 02DesignDefine stages, ownership, rules, and exceptions.
  3. 03BuildConnect the tools and automate the handoffs.
  4. 04ImproveTest with the team, measure results, and refine.

What I do

Senior operational capacity, exactly where it is needed.

I can lead the whole operating picture or solve a focused systems problem.

01

Fractional COO

Embedded operational leadership for organizations growing, changing, or carrying too much complexity.

02

Workflow automation

Connect the tools you already use, remove repetitive work, and make handoffs reliable.

03

AI web assistants

Customer-facing assistants that answer, qualify, book, and guide instead of merely chatting.

04

Operational optimization

Clear ownership, useful reporting, practical processes, and stronger operating rhythms.

Who it is for

Your plans have outgrown the way the work gets done.

You do not need another person standing outside the business describing the problem. You need someone who can get inside it and build the fix.

01

The founder or executive director has become the operating system.

02

Growth has exposed gaps in ownership, reporting, and follow-through.

03

A leadership or staffing transition has left critical work without a clear home.

04

You know AI and automation could help, but need someone to make it practical.

LET'S TALK · LET'S TALK ·
Kareen McKinnonKareen McKinnon

Kali Advisory

What should already be working better?

Tell me where the friction is. I will tell you how I would approach it, and whether I am the right person to help.

Start a conversation